Background:
This iPhone application will allow people to search local events and activities happening nearby. They can look up information about these events and add them to their calendar.
Target Audiences:
The targeted audience is adults between 19-55. Anyone who is looking to try new things in their town.
Objectives:
Our objective is to make people aware of the happenings in their own town.
Obstacles:
The biggest obstacle will be to make this app different from all the other social applications out there. The information will have to be neatly organized so that it doesn't become too cluttered or confusing.
Key Benefit:
People will be more socially interconnected.
Support Statements/ Reasons Why:
The local events will have better attendance rates and people will be more involved in face-to-face contact.
Tone:
Simple, Fun
Media:
Using stock photography of existing iPhone screens
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