Wednesday, June 8, 2011

Refined iPhone App Design Statement

Background:
This iPhone application will allow people to search musical events that are happening within a certain radius from their location. 

Target Audiences:
The targeted audience is adults between 18-55. Anyone who enjoys music and concerts will love this application.

Objectives:
Our objective is to make people aware of concerts and show happening in their own town. 

Obstacles:
The biggest obstacle will be to make this app general enough so that it doesn't go off in too many directions. We simplified it by sticking only to musical events.

Key Benefit:
People will be more aware of musical happenings.

Support Statements/ Reasons Why:
The concerts will have better attendance rates and people will be more aware of shows going on in their area.

Tone:
Simple, Fun

Media:
Using stock photography of existing iPhone screens 

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