Background:
Maddie's Closet is a website that specializes in selling small child and baby clothing and accessories.
Target Audiences:
The target audience is the parents of the small children and babies. Basically anyone who is in need of children's items.
Objectives:
Our objective is to make the website easily functional so that consumer's will keep coming back for purchases. Right now the site is quite confusing and cluttered. We will simplify and clean up the site so that it has a greater return rate for customers.
Obstacles:
Our biggest obstacle will be organizing all the information on the site so it is simple and easier to use. Also, this store has a lot of competitor's who it will be competing with, so it will have to stand out and look representable.
Key Benefit:
Maddie's Closet sells high quality clothing and accessories at an affordable cost. Their new website will demonstrate these qualities.
Support Statements/ Reasons Why:
Being able to easily find what you are looking for on the website will result in a greater return rate for customer's.
Tone:
Youthful, Fun, Bright, Simple
Media:
Using stock photography of existing products and happy consumer's to set a happy mood.
No comments:
Post a Comment