Chapter 7 of, "Don't Make Me Think", talks all about designing a good homepage. Right away, the site needs to demonstrate a mission statement, an explanation of what the site is about, a search bar, teases for promotional items or events, and timely content (information that gets updated often). The homepage also has to appear trustworthy should show not only information I need, but information I didn't need as well. Basically the homepage has to be amazing because it is what everyone will stop by to look at at least once. What the consumer sees on the homepage will be the deciding factor on whether or not they decide to return in the future. To sum it up, the homepage needs to answer all of the consumer's questions with ease and it needs to be easy to use.
Creating an Effective Homepage
Designing a Homepage
Building Homepages
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