Concept Statement

Create a list of all users that may visit your site (not from the WWW but those you’d invite).

Fellow graphic designers, future employers, creative people of all types.

What will each of those users want to see in order to enjoy their visit to your site?

They would want to see designs I have worked on, graphics and designs that grab their attention and make them want to browse further into my portfolio.

Name your intended audience (the person(s) you need to persuade.)

Future employers, anyone that will give me a job :)

Describe what you need to inform and persuade them of:

Promote my: That I am a talented and unique graphic designer who does and will continue to do high quality work. 

Goals of the site are: To display my personality as well as display my talents.

My ultimate message/philosophy (about who you are): I am an upbeat, bold, and unique designer working in Seattle.

What is the story you are telling? "I am a graphic designer and you should hire me because..."

Write a 200 word concept statement based on the user, your persuasion, navigation and the assets.

List the assets you need to persuade the user: Which 7  projects? Identities, packaging, illustrations, freelance, print, website designs, etc.

What projects which do not exist yet will you want to show? 

What categories will you depict in your mockup? Illustrations, Branding, Print

Concept Statement:

Jilley Waits is a graphic designer who creates imagery and designs for the world of graphic arts. Waits is currently a student at the Art Institute of Seattle and is studying to obtain a Bachelors Degree in Graphic Design. The purpose of this website is to promote her work as well as seek out job opportunities in her field. By creating a well designed and easily navigable website, Jilley will be able to showcase her portfolio in a clean and sophisticated manner. This website will provide those who visit it a glimpse into her portfolio, as well as contact and resume information.