Chapter one summarizes the main point of this entire book. If you want your website to be effective, there is ONE rule you must follow: "Don't make me think". Web pages should speak for themselves and it should be evident how to guide yourself through a site without any confusion. The different parts of your website should be marked clearly and should only take the user a few clicks to find each page they are looking for. Basically, break the parts of the website down into their simplest form and throw out any unnecessary components.
Chapter two describes the way we actually use the web as a viewer and consumer. We never fully read things, we scan them and stop at the parts that jump out at us. When looking at a website, we scan them until we see the information that pertains to our needs. In some cases, we don't even choose the correct option, we just pick the one that we see first. This chapter concludes with describing how we as a society never take the time to actually figure out how things work, rather we "self teach" ourselves and figure out our own way of making things work.
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